Experience

Senior Designer at Grainger (2018 - 2025)

  • Collaborate with Marketing Ops to streamline creative processes and execution.

  • Tailor creative work to channel and audience, focusing on funnel stages.

  • Emotionally connect with core customers and industries through imagery and language.

  • Ensure consistent framework across topics.

  • Evolve brand elements in line with guidelines and campaign objectives.

  • Implement new creative principles to enhance synergy between teams and partners.

  • Utilize testing and measurement to optimize effectiveness.

  • Upscale teams on new technologies and trends.

  • Analyze the effectiveness of industry-specific creative to inform future strategies and optimizations.

Creative Manager at Grainger (2016 - 2018)

  • Collaborated closely with Creative Director to oversee creative production across marketing channels, emphasizing collaboration and new technologies.

  • Managed fast-paced design, copy, and content development for multi-channel marketing.

  • Led and mentored a team of writers, designers, and developers, focusing on collaboration, brainstorming, and upskilling.

  • Built internal creative capabilities, enhancing agency partnerships to drive brand results effectively.

  • Project-managed photo shoot productions, strategically focusing on product branding for valued consumer segments.

  • Directed creative aspects of Grainger’s NASCAR sponsorship program, ensuring alignment with brand messaging and audience objectives.

Sr. Web Designer/Developer at Grainger (2012 - 2016)

  • Lead design, development, and quality assurance for company websites, email campaigns, and online promotions, maintaining brand consistency.

  • Collaborated across teams to enhance site user experience and implement new functionalities.

  • Drove innovation in e-Marketing strategies and processes, focusing on collaborative channels and team upscaling.

  • Identified and pursued e-commerce opportunities to enhance customer satisfaction.

  • Contributed to campaign strategy and optimization to meet online customer needs.

  • Enhanced website user experience, increasing conversion rates, and revenue through cross-functional efforts.

Lead Interaction Designer at TravelClick (2008 - 2012)

  • Collaborated with Senior Project Management team to design custom and template solutions for scaling various display advertising products, encompassing rich media, remarketing, and behavioral ads.

  • Achieved significant success: Within less than a year post-launch, the display remarketing product generated over $7 million internationally, showcasing the effectiveness of our solutions.

  • Managed internal and external design teams, serving as a liaison with third-party product developers, and maintaining oversight of day-to-day workflow to ensure seamless operations.

  • Developed overall designs for media products and landing pages, adhering rigorously to HCI standards, ensuring optimal user experiences.

  • Created mobile-optimized websites for hoteliers utilizing our in-house CMS platform, catering to the evolving needs of the hospitality industry worldwide.

Web Designer at D&B Marketing (2003 - 2006)

  • Conceptualized, designed, and developed responsive websites for a diverse range of clients in various industries, ensuring alignment with brand identity, target audience, and marketing objectives.

  • Collaborated closely with cross-functional teams including copywriters, developers, and project managers to translate client requirements into visually compelling digital solutions, utilizing tools such as Adobe Photoshop, Illustrator, Dreamweaver, Joomla, and Drupal.

  • Implemented best practices in user experience (UX) design, usability, and accessibility to enhance website functionality and user engagement.

  • Conducted thorough testing and troubleshooting across multiple browsers and devices to ensure optimal performance and compatibility.

  • Stayed current on emerging trends, technologies, and design principles to continually elevate the agency’s digital capabilities and deliver innovative solutions to clients.

  • Designed websites through a full-service 360 agency approach, helping to establish and develop on-brand design solutions across a variety of channels including strategy, design, brand identity, ad campaigns, brochures, and environmental graphics.

UI/UX Designer at CommonMan Tech (2006 - 2008)

  • Customer Acquisition: Successfully acquired 40 new customers within the first year through targeted online advertising campaigns, referral programs, and partnerships with complementary businesses.

  • Revenue Growth: Achieved a 20% increase in monthly recurring revenue (MRR) over the two years by upselling existing customers on premium features and launching a new tier of subscription plans tailored for enterprise clients.

  • Startup Success Story: Grew business tenfold specializing in custom web application development, website design, software consulting, and application integration.

  • Designed client websites across diverse business verticals, from real estate to education, ensuring optimal user experiences.

  • Collaborated with stakeholders, clients, and development teams to define, conceptualize, and validate user experiences for both internal and external users.

  • Conducted comprehensive Usability/Quality Assurance testing to ensure browser compatibility across various interfaces.

UI Designer at Interest.com (BankRate) (2001 - 2003)

  • Collaborated with designers, developers, and managed a wide variety of cross-media projects involving branding, illustrations, and UI design for the financial and real estate vertical.

  • Contributed to the marketing initiatives to increase online traffic to Interest.com from 1,000 to 1 million monthly unique visitors, in less than one year.

  • Developed and launched high-impact websites while maintaining and re-designing existing sites to create additional market exposure.


Education

Southern Illinois University, Carbondale Bachelor of Fine Arts, Design and Visual Communications